Customers today expect us to know them and communicate accordingly. Too often, attempts at personalization fall short, going only as deep as genericized segment targeting. Even at this level, personalization is inconsistent throughout the customer experience.
This is where hyper-personalization steps in.
Watch this on-demand webinar to gain insight on how intelligent approaches to content management can enable you to dynamically curate and personalize the right content for your customer. In this webinar you’ll learn:
Translation of member materials is an onerous burden for Medicare Advantage Organizations (MAOs). The Centers for Medicare &…
Read the ArticleDocument management teams have been dealing with the same change management issues for close to two decades. Changes…
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