Messagepoint Announces Availability of a Connector for Sefas’ Customer Communications Management Solution

TORONTO, June 1, 2020 – Messagepoint announced today the availability of a connector that enables its customers to leverage Sefas Designer, an end-to-end omnichannel customer communications management (CCM) solution, for communications composition.

Sefas Designer is used globally by leading brands in financial services, insurance and healthcare sectors, primarily for critical and regulated transactional communications. The Messagepoint Connector for Sefas Designer makes it possible for Messagepoint customers to take advantage of Sefas’ high performance composition and post-composition capabilities.

Messagepoint is an AI-powered content hub that gives business users control over the content within their CCM environments, simplifying and accelerating content authoring while also providing intelligent assistance for improving the quality of content. The Messagepoint Connector for Sefas Designer will enable Sefas customers to optimize their approach to content authoring, optimization and management for the purpose of creating more consistent, compliant and relevant customer communications.

“The decision to partner with Sefas to build a connector between Messagepoint and Sefas Designer reflects Messagepoint’s focus of continuing to empower enterprises with choice and a broader range of world class options for composition,” said Steve Biancaniello, CEO of Messagepoint. “Sefas offers a flexible, high performance solution that synchronizes well with Messagepoint’s business authoring capabilities, intelligent content sharing and AI-powered Content Intelligence.”

In addition to the new Messagepoint Connector for Sefas Designer, Messagepoint also offers connectors to leading CCM and digital delivery solutions, including Quadient® Inspire, OpenText™ Exstream™, and Salesforce™ Marketing Cloud. In providing these connectors, Messagepoint helps its customers future-proof their investments in best in class CCM software and provides versatility should their needs change over time.

The Messagepoint Connector for Sefas Designer is now generally available. For more information, contact Messagepoint at sales@messagepoint.com.