By 2025 Millennials will comprise an estimated 75% of the global workforce. It’s critical to design digital experiences that align with the expectations of these digital natives.
The backbone of the digital experience for organizations in regulated industries has been the PDF. Challenging to navigate and read, PDFs make it difficult for customers to find what they want– especially on mobile devices.
Simply offering more channels to customers isn’t enough to impress them. Great digital experiences are accessible at high speed, personalized to the customer, and optimized to take advantage of the unique features of the channel.
Driving consistency and personalization across channels is critical, but can lead to a lot of redundant content sitting in silos around an organization. Unless of course, you centrally manage that content and enable digital delivery for systems to access. Messagepoint’s intelligent content hub does just that.
Instead of managing customer communications as whole documents, Messagepoint focuses on content. Our modular approach to content management breaks documents up into re-usable content components which aren’t tied to any particular delivery channel. Content components are used to assemble fully composed customer communications or they can be accessed by APIs for use in digital endpoints as part of a dynamic digital experience:
With Messagepoint’s dynamic content targeting and variation management, you will not only manage content more efficiently, will deliver highly personalized digital experiences. AI-assisted authoring also ensures that your content matches your brand, has the right sentiment, and adheres to your businesses’ desired reading level.
Managing the content for every channel separately is inefficient, costly, and ultimately leads to a fragmented customer experience. With Messagepoint, you can centralize all content for all channels within our intelligent, cloud-based content hub. Having a single point of change gives you the power to make the change once in Messagepoint, and the update will appear instantly in all places that content component
is in use.
Content housed in Messagepoint is abstracted from the presentation layer, meaning it is not tied to any specific communication type or delivery channel. Messagepoint’s headless CCM capabilities leverage RESTful APIs to deliver personalized, relevant content in HTML or JSON formats to next-gen digital endpoints with sub-second response times.
Messagepoint gives business users the ability to directly author and manage the content that is used in digital communications and experiences without having to rely on IT or developers. Not only does this lift the burden on technical teams, but it also gives your organization the speed and agility it needs to deliver dynamic digital experiences.
Messagepoint APIs can deliver content with sub-second response times so when your customers demand personalized, near-real-time responses, you can rest assured that they get it. While in transit, your customer data is kept safe with Messagepoint’s Zero-Trust security model that validates the security and integrity of every device, node, and activity involved in the production process.
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