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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
"Messagepoint is a powerful solution for complex content control, authoring, migration, and business user enablement with growing global adoption of its solutions"
Messagepoint’s AI-assisted authoring tool optimizes content creation by identifying redundancies, improving readability, and suggesting alternative personalized phrasings while ensuring brand consistency, translation and translation accuracy, proactively identifying and addressing potential issues related to sentiment, and reading levels acting as a compliance agent to validate against standards
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SOURCE: IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment", By: Marci Maddox, December 2024, IDC # US51359124
SOURCE: IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment", By: Marci Maddox, December 2024, IDC # US51359124
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
IDC MarketScape and MarketScape graphic are protected by copyright IDC 2024
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Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment